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ASIC Penalises Two Licensees for Unregistered Financial Advice

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The Australian Securities and Investments Commission (ASIC) has taken enforcement action against two financial planning licensees for permitting unregistered advisers to provide personal financial advice.

This regulatory action involved Sky Money Pty Ltd and Smart Financial Capital Pty Ltd, who were each required to pay infringement notice penalties amounting to $31,300 in early July 2025.

While the payment of these penalties does not signify an admission of guilt or liability by the firms, ASIC's intervention underscores its commitment to enforcing financial compliance. The regulator acted on reasonable grounds that these licensees authorised unregistered advisers to offer personal advice on relevant financial products to retail clients.

From a consumer protection standpoint, the failure to register financial advisers poses a significant risk. Unregistered advisers may lack the proper credentials, potentially compromising the quality of advice given to consumers. Registration of financial advisers is mandated to ensure that Australian Financial Services (AFS) licensees conduct thorough evaluations of their advisers, verifying their qualifications and adherence to professional standards.

Both implicated licensees promptly rectified the issue by registering the advisers and informing ASIC of the oversights once they became aware of the lapses. This proactive response was taken into account by ASIC when determining the enforcement measures.

For consumers, effective regulation of financial advice is critical to maintaining trust in the financial services sector, ensuring advisers meet high standards of professionalism and education.

This incident highlights an ongoing challenge for the financial services industry in Australia, creating an imperative for licensees to rigorously adhere to regulatory requirements concerning adviser registration and compliance.

Moving forward, there is an expectation that ASIC's decisive action will prompt other licensees to review their registration processes, thereby reinforcing the integrity of the financial advice sector. Providing clarity on regulatory expectations and enforcing compliance helps protect consumers and ensures that standards for financial advisers continue to evolve in line with industry advancements.

Published:Thursday, 17th Jul 2025
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

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Mortgage:
A loan in which the borrower (the mortgagor) offers a property and land as security to the lender (the mortgagee) until the loan is repaid. Repayments of the loan are usually made on a monthly basis over a long period of time, typically 25 years.